Surveillance capitalism and you…

So, what is surveillance capitalism? In essence, surveillance capitalism describes a market-driven process where the commodity for sale is your personal data. The capture and production of this data rely on mass surveillance of the internet. It’s often carried out by companies that provide us with free online services, like search engines and social media platforms.

The Electronic Frontier Foundation published their report: “Behind the Mirror: A Deep Dive into the Technology of corporate surveillance”, earlier this month.

Jack Schofield refers to this report in his article last week.

The article, in summarising the report, describes how personal data is collated and exploited to server targeted adverts/messages/subliminal suggestions.

You can limit this to an extent by stopping tracking cookies (which follow you from site to site) but the “real world identifiers” (name, email phone number) follow you wherever you go.

The Guardian article goes through the pros and cons of browser and browser extension choices, but these will only have a limited effect.

Surveillance – how are you being tracked?

surveillance capitalism and you, electronic frontier foundation, corporate surveillance, managed IT services, managed service provider, IT support, ITGUYS London, IT Support for Small Business London, Business IT Support London, Dalston, creatives, creative, designers, Woodberry Down, Manor House, north London

Clever tech can map you as you go to swipe your loyalty card in your favourite coffee shop or before tapping your debit card as you get on the tube. Aggregate these kinds of metrics and data: the potential of this information “bank” is alarming. Legislation such as the EU GDPR or Californian CCPA are the small/first steps in the right direction but the truth is that far more rigorous regulation is the real way to stop this growth.

Asking technology companies to handicap their apps so they can’t mine data and make enormous profits is a bit like… well, turkeys voting for Christmas!

There is a follow-up article from the same source which goes into greater detail on the well-known search engine DuckDuckGo – and explains that is not as simple as just changing search engine.

If you’d like to discuss the issues raised in this blog further, please get in touch by giving us a call on 020 72 41 22 55 or fill out our contact form and we’ll quickly get back to you.

How to face the 2020 problem like a hero!

We’re serious, time is running out! This month’s guide looks at how to face the 2020 problem like a hero. Read more

Decision-makers should take cybersecurity seriously!

I have conversations with the decision-makers in businesses and organisations on a daily basis around the subject of cybersecurity. Read more

Are members of your team working remotely?

Are you getting the most from your team when they’re working remotely? The rise of the remote workforce has been happening for years and this month’s guide takes a closer look. Read more

Are you saving your passwords to Chrome?

Saving passwords to Chrome may be quick and simple, but is the right thing to do? We all know that remembering passwords is the bane of our internet lives. Security experts, such as IT Managed Services Providers, along with IT security companies repeatedly state how passwords are typically the weakest link in any business security model. Photographic memory aside, human beings struggle to hold multiple unique passwords in their heads. Therefore, anything which provides a short cut is deemed welcome. Read more

Cyber threats you need to know about!

It probably comes as no surprise to read that cyber threats are a topic that’s not going away any time soon. Read more

Cyber security in the supply chain…

A recent Microsoft security survey confirms what we all thought: Cyber-Security in the “Supply Chain” is a big issue! Read more