What springs to mind when you think about Google, Brexit and GDPR?
No, we aren’t going to discuss the EU in-or-out question.
We’re going to look at how post-Brexit Britain is viewed by the large tech companies and the wriggle room the change suddenly gives them.
It’s common knowledge that Google uses personal data (anonymised) to target users with adverts and remarketing that match the user’s buying patterns.
The Guardian recently produced an article which goes into greater detail about the ins and outs, but in essence, Google has taken the opportunity to move UK Google and G Suite accounts out of the UK/EU and back to the USA.
This means that the data is not covered by GDPR and is replaced with far weaker data protection legislation. Remember, GDPR was not created on a whim. Previous data protection laws in the EU and member states were not up to the job nor really dealt with surveillance capitalism.
The aims of GDPR were to give individuals a greater level of protection from their personal data being used in ways that they didn’t agree with. Plus, it gave Big Data even more access to information that we would never want to share with them.
A key factor to bear in mind is the complex information sharing agreements that exist between the EU and US – such as the Privacy Shield.
The Guardian article compares the GDPR controls in say, Ireland, with whatever the UK ends up with (after protracted trade negotiations with the rest of the world) and the USA.
Intra-government and trading bloc data-sharing agreements are likely to be complicated. Google’s stance is just the beginning of what is coming up in the next 18 months.
Expect this to be a long a messy journey!
If you want to discuss this in more detail or want input from ITGUYS, please get in touch. You can call us on 020 72 41 22 55 or simply fill out the contact form on our website and we’ll quickly get back to you. If you’d like to schedule a call directly with Ben, please connect via his calendar link.