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Google vs the World

Google is everywhere, isn’t it?

I mean, you don’t do a search on a person or place, you GOOGLE them!

Google’s parent company, Alphabet, owns YouTube, Nest and Waze. It even has its own mobile phone range (Pixel) as well as writing the Android operating system.

One of the main issues is the power that Google can aggregate by use of search placement and ever-increasing charges to advertisers based on the enormous amount of data accrued about user habits and purchases.

Using Google’s services may not cost money, but users (have to!) agree to have their data used for Google’s purposes before they can use Google’s services.

Are they abusing their market position with monopolistic action?

The US Department of Justice certainly believes so. Like the large anti-trust cases in recent history (Microsoft in the 1990s and AT&T in the 1970s) the defendants won’t let this happen without a fight. It is game on!

If you’d like to discuss any of this further please get in touch by calling 0207 241 2255 or simply schedule a session with me using my calendar link.

Google, Brexit and GDPR. Messy isn’t the half of it!

What springs to mind when you think about Google, Brexit and GDPR?

No, we aren’t going to discuss the EU in-or-out question.

We’re going to look at how post-Brexit Britain is viewed by the large tech companies and the wriggle room the change suddenly gives them.

It’s common knowledge that Google uses personal data (anonymised) to target users with adverts and remarketing that match the user’s buying patterns.

The Guardian recently produced an article which goes into greater detail about the ins and outs, but in essence, Google has taken the opportunity to move UK Google and G Suite accounts out of the UK/EU and back to the USA.

This means that the data is not covered by GDPR and is replaced with far weaker data protection legislation. Remember, GDPR was not created on a whim. Previous data protection laws in the EU and member states were not up to the job nor really dealt with surveillance capitalism.

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The aims of GDPR were to give individuals a greater level of protection from their personal data being used in ways that they didn’t agree with. Plus, it gave Big Data even more access to information that we would never want to share with them.

Remember…

A key factor to bear in mind is the complex information sharing agreements that exist between the EU and US – such as the Privacy Shield.

The Guardian article compares the GDPR controls in say, Ireland, with whatever the UK ends up with (after protracted trade negotiations with the rest of the world) and the USA.

Intra-government and trading bloc data-sharing agreements are likely to be complicated. Google’s stance is just the beginning of what is coming up in the next 18 months.

Expect this to be a long a messy journey!

If you want to discuss this in more detail or want input from  ITGUYS, please get in touch. You can call us on 020 72 41 22 55 or simply fill out the contact form on our website and we’ll quickly get back to you. If you’d like to schedule a call directly with Ben, please connect via his calendar link.

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